Thanks for a useful discussion today Graham.
Bob, for the record the board ratified the accounts of the company.
All, we believe we have agreement on all the issues. Graham noted that the document I circulated was approaching things from a high level perspective while his document focused more on specific action items.
I believe that is a fair assessment. My own feeling is that our tactical decisions can be guided by an understanding of the overarching strategy because it allows us to see precisely we need to apply resource streams.
When it comes to various action items, I think we all agree on the various points raised (like Graham said in his paper, methods of focus etc). We need to find a suitable market segment and we need to target parties who carry influence in that market.
A key question is which segment provides the most potential benefit to us? We need to identify the segment so that various actions - such a tightly defining the marketing message - can be applied correctly.
Graham suggest the possibility of having a meeting in London with various parties like IBM and DeLoitte to discuss this topic and find such a segment. I also believe this may be useful.
In real terms, we need to have a segment we can sell into so that we can really make the best use of the limited resources at our disposal.
On a final note, I think another point of agreement is that need to use standard and proven tools for analysis. Product, place, price, promotion, segmentation theory and SWOT. We need to build on best practice and common understanding to ensure success.
Shane