* George McLachlan gmclachl@cis.strath.ac.uk [2006-07-31 15:08:30 +0100]:
I think it depends on the audience. As you said, it (the audience) is non technical, but what sort of demographic are they?
For instance. if they are mostly comprised of business people then perhaps explaining to them the benefits of avoiding vendor lock in, the open market for support. Perhaps use something similar to the "recipe" story. I like that and I think most people can relate to it.
I think most of them will not be programmers nor managers. I was told, that most of them will be younger and engaged in social issues.
Best wishes, Matze