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MJ Ray wrote:
It could, but would that be seen as reasonable, or leave the accusers open to criticism as an extremist organisation with a hidden agenda of disrupting their customers? We can look at other organisations that carry out both positive and negative labelling, such as the Plain English Campaign, which were able to overcome the early criticism of their efforts, and copy their tactics when needed.
I believe that your suggestion of examining groups like the Plain English Campaign has serious merit. If people have already dealt with the issues the GBN is likely to encounter, they can provide suggestions for best practice. No need to reinvent the wheel.
Your comment about accusers being open to criticism if they started to pick holes in the GBN is valid to an extent, but it's not very good for marketing to respond to criticism with counter-criticism. It ends up creating a situation that looks messy to those outside. The danger would be that such tactics can reduce 'consumer' confidence. It would be better to prevent such a situation arising in the first place (or have the GBN so well planned and worded that any criticism does not 'stick').
Shane
- -- Shane Martin Coughlan e: shane@opendawn.com m: +447773180107 (UK) +353862262570 (Ire) w: www.opendawn.com - --- OpenPGP: http://www.opendawn.com/shane/publickey.asc