Hi,

Make no mistake; selling concert tickets online should not be considered a get-rich-quick situation. You have to put in the work to build attention to each specific event as well as your brand. The benefits of doing what you love and getting paid, however, will make it all worthwhile.

Create Your Presence- Web and Social

First things first: you’ll need a website. Once you set up your website, you can use special Web page templates to help design your online store. After web design, you’ll want to setup a unique landing page for collecting payments for each show online as this is a simple way to decrease the barrier to a purchase. Once all of this is set up you’ll probably want to look into installing tracking software to allow you to identify the bottlenecks and successes in your marketing, website design, payment process, and more.

The typical next step to creating an online presence is creating accounts on social networks and websites. To simplify this process from the beginning, look to services like Knowem.com. When creating your accounts make sure to use compelling descriptions, your best images, and always link back to your website. After you’ve taken these steps, you can simplify your life by connecting and automagically posting one update to all accounts using tools like Hootsuite or Ping.fm. Extra points are deserved by anyone who sets up unique tabs on their Facebook Page to convince certain visitors to like their page or enter an email address.

Connect to the Industry

Social Media is a valuable tool for this as well. Twitter Search, or an automated method like Hootsuite Search Feeds, are a great way to monitor conversations on Social Networks in order to establish the needs of the fans, experts in the industry, and other successful organizations. In addition to Social, though, general outreach is necessary. Whether in the form of guest blog posts on music blogs or reaching out the venues that everyone loves you can use google search operators to do research into the companies you’ll want to talk to and where, online or in-person, they might be.

Identify Sales Channels

It could be a local blog turned affiliate marketer, Facebook Ads which gain email addresses of prospects at a cheap enough cost, mastering press coverage through email, or other methods. Promoting music and selling tickets requires sources of human attention. In this subject, things turn vague as there is no perfect answer. What IS true, however, is that volume of attention is the first step. This means driving thousands of visitors to your concert ticket rather than tens. This may rule out emailing all of your personal friends individually. What it does mean, though, is that scale is your friend. Viral ticket incentives, like making tickets cheaper with each additional friend, grow your base. The right banner ad in a local paper may allow you to reach scale while avoiding cost-per-click prices.

At the end of the day your imagination and understanding of your fans is the number one asset. Speak the language that your attendees speak and you’ll reach success. Take the time to visualize and imagine your attendees. Are they using phones? Are they likely to bring family? These observations will allow you to leverage basic marketing principles like those above to create above average results