Hello Maƫlle,
Thanks for all your preperations! I already commented on the press release.
Notes for the guideline: - better talk "software" instead of "product" - we should change it so our goal is 1) that they remove the advertisement 2) that we give pdfreaders.org as example that there are others. 3) explain why Free Software is vendor neutral.
Notes for the letter: - The letter is too long. It also starts a bit boring... so people might not read it until the end. - We should start with something like "we got a report that you are doing advertisements for companies on your websites... an example can be found on http://..." Than make clear that this kind of commercial for gratis software is nevertheless commercial (perhaps we could use the car analogy with the testdrive). - Make clear that Free Software is also about buisiness - Explain Open Standards and that it should not be necessary to have commercials for PDFs.
Notes on campaign page: (this can be a bit more about the issues for society) - First we want to commercial from governments for non-free software. If they do commercials they should advertise Free Software which is better for society. - Do not use formulations like "We think", "We believe", etc. it weakens the point. - We should aim to make the campaign page text shorter.
Regards, Matthias