Hello,
I just realized that the messages we spread are almost never properly tagged. Sometimes, they come with #theydontwantyou, but AFAIR we decided to use #theydontwantyouTO.
I don't know how important that is, but I guess it will be difficult to measure the reach of the campaign without a unique tag.
Apart from that, I'd say we are doing pretty good! :)
Greetings,
Guido